Director & Editor

I directed and edited these campaigns,
developing the concepts and shots to convey the messages both dramatically
and coherently, in order to connect emotionally with viewers.

‘NYC Well’ – I concepted and directed this documentary-style campaign-
people sharing their experiences using NYC’s Mental Health helpline.


‘NYC Well’ – Dramatized scenarios promoting NYC’s free Mental Health helpline


‘Commuter Benefits’ & ‘Tax Credit’ – 2 humorous campaigns promoting NYC services


‘I THRIVE’ – Documentaries of real people promoting NYC’s Mental Health services


‘Chris’ – Anti-smoking campaign featuring Chris’ real ordeal with cancer