I directed and edited these campaigns,
developing the concepts and shots to convey the messages both dramatically
and coherently, in order to connect emotionally with viewers.
‘NYC Well’ – I concepted and directed this campaign which
encourages people to use NYC’s Mental Health helpline.
‘NYC Well’ – I concepted and directed this documentary-style campaign-
people sharing their experiences using NYC’s Mental Health helpline.
‘NYC Well’ – Dramatized scenarios promoting NYC’s free Mental Health helpline
‘Commuter Benefits’ & ‘Tax Credit’ – 2 humorous campaigns promoting NYC services
‘I THRIVE’ – Documentaries of real people promoting NYC’s Mental Health services
‘Chris’ – Anti-smoking campaign featuring Chris’ real ordeal with cancer