director + editor

Pamela Jaber concepted, directed and edited these campaigns,
developing the concepts and shots to convey the messages both dramatically
and coherently, in order to connect emotionally with viewers.

‘NYC Well’ – Campaign which encourages people to use NYC’s Mental Health helpline.

‘NYC Well’ – Documentary-style campaign showing people sharing their experiences using NYC’s Mental Health helpline.


‘NYC Well’ – Dramatized scenarios promoting NYC’s free Mental Health helpline


‘Commuter Benefits’ & ‘Tax Credit’ – 2 humorous campaigns promoting NYC services


‘I THRIVE’ – Documentaries of real people promoting NYC’s Mental Health services


‘Chris’ – Anti-smoking campaign featuring Chris’ real ordeal with cancer